Rewarding leadership in marketing and genuine brand-building

Campaign is delighted to launch a new awards scheme for 2022, the Brand Leadership & Partnership Awards. The awards have been designed to reward businesses that are showing leadership in their field and collaborating successfully with agency and media partners.

So if you think your campaign's success has been the result of outstanding collaboration and leadership between brand and agency/media partner, then download the Entry Kit and register to start the process today!

Introducing the Chair of Judges

Carolyn McCall, Chief Executive of ITV


I am delighted to be the chair of Campaign’s inaugural Brand Leadership and Partnership Awards. Businesses have a vital role in driving positive change and they can achieve so much more when they collaborate with partners, as we have seen during the pandemic. 

I am looking forward to the judging process and seeing all of the brilliant work that brands have been doing with their agency and media partners and beyond – because great leadership and partnership are key to delivering business results as well as building a more sustainable, equitable world.

Judges Nominations

Campaign Brand Leadership & Partnership Awards will be judged by the best talent in the industry, if you or someone you know would like to be on the diverse and inclusive judging panel - nominate now. 

Key Information


KEY DATES 

Primary entry deadline: Thursday 30 June 2022 

Shortlist announcement: September 2022

Awards ceremony: 10 November 2022, London Marriott Grosvenor House, W1K 7TN

ELIGIBILITY

The Campaign Brand Leadership and Partnership Awards welcomes entries from brands, agencies and media owners from the EMEA region.

All entries must relate to work and achievements ONLY during the period 1 September 2020 to 31 March 2022.

ENTRY FEES 

Primary deadline entry fee: £395+VAT per entry

Late deadline entry fee: £495+VAT per entry




“For brands to succeed in today’s demanding and fast-changing marketing world, they need inspirational leadership and a willingness to collaborate with industry partners, which is why Campaign has created the Brand Leadership & Partnership Awards. We want to recognise and celebrate the companies that are leading the way, in collaboration with their agency and media partners, in building their brands, driving business success and creating positive change”

Gideon Spanier, UK editor-in-chief

Why Enter



Celebrate Collaboration 

These Awards exist to champion collaboration between brands and their agencies and media partners, needed to create industry-leading work.


Demonstrate Leadership 

Winning will show your brand or client is a leader in its field, driving forward its business and the industry.


Industry Recognition 

Winning will get your work recognised throughout the industry. Clients want to work with organisations known for great creativity and collaboration.


Rewarding Partners

Unlike other awards, both parties in collaboration (Brand/Agency or Brand/Media Owner or, where relevant, all three partners) will receive a trophy at the awards night to recognise their collective achievements.


Your Work in the Spotlight

No matter what sector your work is from, this is your chance to shout about the great work you've done leading the way in building your brands, driving business success and creating positive change.


Attract New Talent 

Whether you are a brand, agency or media partner, winning this award will help you attract industry leading talent wanting to join your team.

CATEGORIES


BRAND LEADERSHIP CATEGORIES

Brand of the Year

This category will not be eligible for entry, but will be selected by the jury from all of the work that has been in the sector categories

CMO of the Year

Individual with at least 3 years in a CMO role. Open also to all marketing leaders, including marketing directors, chief marketing officers and chief customer officers.


Breakthrough CMO of the Year

Individual with under 3 years experience as a CMO. Open also to all marketing leaders, including marketing directors, chief marketing officers and chief customer officers

SECTOR SPECIFIC CATEGORIES

Entries into these categories can be a single campaign or multiple campaigns. If a single campaign it must have run across a minimum of 3 channels. All entries must name the marketing leader at the client and the key personnel at the supporting agencies and/or at the media owner.

Automotive

This award will be given to the most effective work delivered for an automotive brand or service.

Banking & Finance

This award will be given for the most effective work delivered for a brand/company operating specifically in the financial services (banking, insurance, mortgages, life assurance etc.) sector.

B2B

This award will be given to the most effective work delivered for a B2B brand or service.

Charity

This award will be given to the most effective work delivered for a charity, not-for-profit organisation, NGO or public sector organisation.

Energy & Utilities

This award will be given to the most effective work delivered for an energy or utility company.

Entertainment & Leisure

This award will be given to the most effective work delivered for an entertainment & leisure brand. Including but not limited to media brands, sports and gaming, museums and galleries, live events, health clubs, gambling and other recreation brands.


FMCG

This award will be given to the most effective work delivered for an FMCG brand. Including  goods such as, toiletries, toys, cleaning products.

Food & Beverage

This award will be given to the most effective work delivered for a food & beverage brand. Including goods such as soft drinks, processed foods and alcohol.

Pharma & Healthcare

This award will be given to the most effective work delivered for a pharma and healthcare brand. Including OTC medicines and other consumer healthcare products and targeted at consumers. 

Retail

This award will be given to the most effective work delivered for a retailer. Including but not limited to eCommerce, department stores and supermarkets, restaurants and fast food and estate agents.

Services

This award will be given to the most effective work delivered for a service provided. Including but not limited to financial & legal, online platforms, ticketing sites, social media and IT.

Telecoms

This award will be given to the most effective work delivered for a brand involved in telecommunications and internet services.

Travel & Tourism

This award will be given to the most effective work delivered for a brand involved in travel and tourism. Including but not limited to airlines, cruise companies & travel businesses.

CHANNEL CATEGORIES

These are for brands that have used a single channel better than any other brand during the eligibility period. These categories cannot be entered but the judges will be asked to pick a shortlist/winner from the work entered into the sector categories.

Experiential

This award will be given to the most effective work delivered for an experience idea. Includes live events, pop-ups, brand activations, festivals and immersive experiences.

Out of Home

This award will be given to the most effective work delivered in out of home advertising. Includes 6-sheets, 48-sheets, 96-sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis, ambient posters and special builds.

Print

This award will be given to the most effective work delivered in print advertising. Includes advertising in local and national press, business and consumer magazines, inserts, wraps and covers.

Radio & Audio

This award will be given to the most effective work delivered in radio advertising. Includes any form of radio broadcast, internet advertising, streaming audio content, downloadable content and podcasts.


Social

 This award will be given to the most effective work delivered social idea. Includes online viral film, digital advertising, streaming video, photo sharing and gifs.

TV & Cinema

This award will be given to the most effective work delivered in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films.

Headline Partner

Partners

How To Enter

Entering the awards couldn’t be easier, just follow these simple steps to make a start on your entry

Step 1

Download the entry kit for all the essential information you need to enter. From categories and criteria to key dates and prices.

Step 2

Register your submission via our dedicated entry platform. Remember to use the criteria from the entry kit to perfect your entry

Step 3

Make sure to submit your finalised entry by the deadline date. You can find this on the website as well as in your downloaded entry kit.