Google Pixel & the Guardian Women’s World Cup 2023

EssenceMediacomX/Google/The Guardian

Client: Google

The Guardian, Google Pixel and EssenceMediacomX believe in parity in women’s football coverage. Despite growing interest, attracting 17.4 million viewers for last summer’s final, only 2% of print and 6% of television football news mentions in the UK are dedicated to the women’s game. Bridging this visibility gap is a fundamental aspect of EssenceMediacomX's concept for Pixel's role in football. Pixel launched Pixel FC – a collective of women’s football creators and presenters.

Google Pixel partnered with the FA and both England teams to bring fans closer through richer content, greater inclusion and immersive experiences all powered by Google Pixel’s leading AI. As the Guardian’s exclusive sponsor for the entire tournament, Google Pixel was everywhere football fans were; with media across audio, digital and print. EssenceMediacomX delivered scale, influence, and integrity to reach a wider audience. It was the Guardian’s most-read women’s football tournament ever, 42m page-views, 2m page-views to the cup final and 150% of our podcast target for Women’s Football Weekly. With new formats like Fabric XL display units across all digital coverage, integrated podcast ads in every episode of Womens’ Football Weekly, 100% of voice in the print special, Google Pixel was there for every moment.