2022 Winners
BRAND LEADERSHIP CATEGORIES (INDIVIDUAL)
Breakthrough CMO of the Year
Mrs Claire Sadler
British Heart Foundation
This is a story of marketing reinvention, transformation and recovery led by a CMO on a mission to win hearts and minds and make the British Heart Foundation, matter more, to more people. In less than 18 months, Claire has made an impact right across the BHF, transforming our brand strategy but also how we work with each other (our age...
SECTOR SPECIFIC CATEGORIES
Automotive
Launch a digital brand in under 2 years - only gone and cinched it!
MediaCom
Agency: cinch
cinch is on a mission to make car buying faff-free. Whereas car ownership is more diverse and more accessible than ever before, car buying has remained fundamentally unchanged for decades. At the beginning of 2020 no one had even heard of cinch, since partnering with MediaCom in September 2020 cinch has grown to become the leading ecom...
Charity
Concert for Ukraine
ITV
Client: Disasters Emergency Committee (DEC)
ITV is Britain’s biggest commercial broadcaster. This puts us in an unmatched position to make a positive difference to our audiences and the wider world. The unfolding situation in Ukraine represented a moment in time to leverage this dynamic, to use ITV’s platforms for good. It was an opportunity to galvanise the UK around a shared g...
Retail
Aldi Retail 10 Years
McCann Manchester
Client: Aldi Stores UK
Aldi, a limited-range deep-discount supermarket from Germany achieved astonishing success in the UK grocery category over ten years by taking a fresh approach to marketing communications, powered by building a strong, collaborative relationship with its creative and media agencies, McCann Manchester and UM Manchester.Aldi went from bei...
Social
Aldi Retail - Social Transformation
McCann Manchester
Client: Aldi Stores UK
The communications landscape is ever changing and social media has become arguably the fastest changing area in our time. Aldi was the fastest growing UK grocer over 2010-2020, becoming the fifth largest player and endearing itself in the national psyche with much loved TV campaigns including 'Like Brands' and 'Kevin the Carrot'.Howeve...
Travel & Tourism
TUI Getaway Gurus
MediaCom
Client: TUI
TUI’s position as market leader has come under threat from Jet2. Having broken the duopoly of TUI and Thomas Cook, Jet2’s regional growth meant they had their sights firmly set on TUI’s number one spot. But with shopping local and community spirit increasingly important post-COVID, especially for TUI’s core 55+ audience, there was a...
CHANNEL CATEGORIES
Experiential
The Right To Dance
Heard
Client: War Child
'The Right To Dance' - War Child’s new pioneering, music-focused fundraising platform.Combining exclusive content & events, merchandise collaborations, partner offers and a membership-based subscription model, TRTD raises money for War Child's programs protecting children affected by war. Since 1993, War Child has been working with chi...
Out of Home
Changing Minds and Changing Lives Together - The Noah’s Ark Children’s Hospice Rebrand and Nurse Recruitment Campaign
Oliver, OMD, Unreal and The 10 Group
Client: Noah's Ark Children's Hospice
Noah’s Ark Children’s Hospice helps babies, children and young people who are seriously unwell make the most of every day. For the majority of Noah’s Ark’s history, the role of brand in achieving this mission was minimal. The brand lacked a strong identity or strategy. Meanwhile, the misperception that palliative care is only about end...
Performance
Every Child has the Right to Feel Good
MediaCom
Client: Boots
As the cost-of-living crisis began to bite in autumn 2021, Boots, MediaCom and Reach Solutions collaborated with grassroots charity, The Hygiene Bank to help address the critical issue of hygiene poverty among children. Together, we’ve only chipped the tip of the iceberg, but it’s a collaborative effort that we are collectively proud o...
TUI Getaway Gurus
MediaCom
Client: TUI
Social
Dyslexic Thinking
FCB Inferno
Client: Made By Dyslexia
This campaign has fundamentally shifted the way people view one of the most common forms of neurodiversity in the workplace. By recognising dyslexic thinking as a skill on LinkedIn, we have given the 1 in 5 people in the world who are affected by dyslexia the confidence to embrace their unique way of interacting with co-workers and emp...
TV & Cinema
Concert for Ukraine
ITV
Client: Disasters Emergency Committee (DEC)
ITV is Britain’s biggest commercial broadcaster. This puts us in an unmatched position to make a positive difference to our audiences and the wider world. The unfolding situation in Ukraine represented a moment in time to leverage this dynamic, to use ITV’s platforms for good. It was an opportunity to galvanise the UK around a shared g...
