Solving the financial puzzle: How Aviva made it click
Aviva
Client: Aviva
Working with adam&eveDDB and Zenith, we developed a new creative platform ‘making it click’ and launched a new brand campaign on Boxing Day 2022, using the highly distinctive world of puzzles to dramatize how good it feels to get your finances aligned and into place with Aviva. The campaign performed very strongly internally and externally, exceeding several annual targets in the first three months, improving colleague engagement, and - in terms of commercial performance - generating a strong sales uplift.