Chief Strategy Officer , The Gate London
Kit is Chief Strategy Officer at The Gate London which she transformed from zero to hero in just 5 years. She is Campaign's Global Strategic Leader of the Year 2022. Kit brings over 20 years of defining creatively and commercially effective strategies for brands including McDonald's, the BBC and Tide, and most recently The AA, the mobile network SMARTY and retailer The Very Group. She is especially renowned for her innovative approach to data and insight, and has won Most Effective Use of Data and Insight at The Marketing Society Awards for the last 2 years. Other recognition includes a Gold APG Award for Childline's "Nobody is Normal" and a Gold Effie for long-term effectiveness for Anusol's "Bum's The Word". Kit is a teacher and mentor as well as practitioner. She teaches for D&AD, the IPA and the APG, designing and delivering masterclasses for individuals and companies, and speaking worldwide on effective and creative communication.