Phil Smith

Director General , ISBA

Phil joined ISBA in January, 2017 and heads up the organisation. He's responsible for ISBA's strategic direction and its advocacy agenda. He leads the team of ISBA directors and looks after the day to day operation of the business. Before ISBA, Phil's career in the UK and Europe has been in marketing, sales and general management, spanning a wide range of industry sectors, from consumer goods to grocery retail and from marketing technology to lottery and games.