Bupa eco-Disruptive Live

Client: Bupa

Presented by Bupa and produced by WMP Creative, Bupa Eco-Disruptive Live set out as a celebration of human ingenuity, collaboration and sustainability innovation.

With a core objective of showcasing breakthrough solutions with the potential for addressing the healthcare sector's sustainability challenges, the live event drove awareness of the link between the health of people and the planet by leveraging experiential, storytelling, and influencers. Featuring a varied programme of panel discussions and an exhibition area for start-ups, the stage was set for rich conversations, networking opportunities, and potential collaborations. As a result, Bupa eco-Disruptive Live succeeded in showcasing Bupa's commitment to shaping a more sustainable and innovative healthcare landscape. It garnered widespread recognition, with over 20 prominent media features, resulting in an impressive global reach of 1.4 billion. Sky News, BBC News, Reuters, and Forbes showcased the event, amplifying its impact and message. A post-event survey showed that 94% of those who attended rated the event as excellent or very good. Of those, 89% would recommend the event to a friend or colleague, resulting in an NPS score of 74.