Dyslexic Thinking

FCB Inferno

Client: Made By Dyslexia

This campaign has fundamentally shifted the way people view one of the most common forms of neurodiversity in the workplace. By recognising dyslexic thinking as a skill on LinkedIn, we have given the 1 in 5 people in the world who are affected by dyslexia the confidence to embrace their unique way of interacting with co-workers and employers. With a 1562% increase in positive online sentiment towards the word “dyslexia,” we’ve definitively proven that dyslexic thinking is exactly the kind of skill needed to push humanity forward, and it’s now being recognised as the positive force it should be thanks to becoming an official entry on dictionary.com.