Every Child has the Right to Feel Good


Client: Boots

As the cost-of-living crisis began to bite in autumn 2021, Boots, MediaCom and Reach Solutions collaborated with grassroots charity, The Hygiene Bank to help address the critical issue of hygiene poverty among children. 

Together, we’ve only chipped the tip of the iceberg, but it’s a collaborative effort that we are collectively proud of, resulting in a 51% increase in donations.