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Halifax: Who knew banks could do community?
Zenith UK
Client: Halifax
Ultimately this is an entry about restoring the link between community and banking, about a big national idea activated locally to celebrate shared communal pride in the places we live. It’s also about true, multi-partner, client and agency collaboration, to deliver an integrated and effective campaign. And about a shared determination to iterate and optimise YoY, striving to go bigger and better.