Laugh Through It With Comedy On Audible

Agency: Wavemaker UK & Group M OOH
Client: Audible UK

Audible's comedy campaign successfully positioned the service as the home of the best British comedy content.

Building upon the “Greatest Storyteller” campaign, the strategy aligned seamlessly with Audible’s brand proposition, highlighting the universal appeal of humour as a form of escapism. A compelling 30-second AV trailer, combined with an effective media strategy, drove engagement during daily routines, drawing in the audience. Special out-of-home executions not only raised awareness but also brought humour to passers-by and garnered industry recognition. The campaign achieved remarkable results, including a substantial increase in website traffic and positive coverage in trade press, earning the title of "Ad of the Day" from Campaign UK. Audible's comedy campaign not only showcased its content but also reminded everyone of the transformative power of laughter.