Macmillan: SUPPORTING OUR MOST WORTHY CLIENT TO SUPPORT THE NATION

Client: Macmillan Cancer Support

Men are uncomfortable talking about their health, and they really don’t like to talk about their cancer treatment. We used audio content featuring sporting icons to show men that living with cancer is better if you open up. This motivated an incremental 25,000 men to access Macmillan's lifesaving support services.