The Welcome Badge

Client: BBC Studios

With thousands of Ukrainian children arriving in the UK, they were faced with unfamiliar surroundings. We brought some of Ukraine’s favourite animation characters into CBeebies popular pre-school animation Hey Duggee to help make the young arrivals feel as welcome as possible.

An original song called Hey Duggee: The Welcome Badge, produced by Studio AKA and BBC Studios, hosts a two-way language lesson, which encourages friendship and acceptance across different cultures in a very catchy song. It has been viewed millions of times across multiple platforms, including CBeebies, BBC iPlayer, Hey Duggee social channels and earned media.