![](/media/Logos/BL&PA_logo_rev_72.png)
![](/media/2023 Homepage/Gail_Borley_Head of Brand & Digital Marketing_Boots Opticians.png?width=450&height=450&token=FKvLUb%2FLuy75YSOryYcue0fFpCxUDVZ8EvAzuxPaxt8%3D)
Gail Borley
Head of Brand & Digital Marketing , Boots Opticians
Gail leads the marketing team at Boots Opticians, responsible for how the brand shows up externally - everything from brand, advertising, and partnerships, to social media, performance channels and Boots Opticians' digital proposition. Over the last 15 years, Gail has spent her career gaining experience across a wide spectrum of marketing at American Express, Coventry Building Society & now Boots. She's even had a dabble in running her own online Jewellery business. Gail is extremely passionate about the brands she works for, balancing both customer & commercial needs, and an avid follower of what other brands are doing to grow & stand out.