Robert Anderson

Group Head of Social Media Marketing , NatWest Group

Robert runs the NatWest Group centre of excellence for social media and influencer marketing. He leads various transformation projects and champions how data and creativity can be brought together to produce maximum impact.  Before joining the bank, Robert worked for 15 years agency-side in senior leadership roles, much of this at the VCCP Partnership. He originally started out in TV, working as a producer and journalist, latterly at Sky News before moving into Sky Corporate to build their first online content business.