Viktoria Williams

Head of Global Marketing Strategy and Capability , British Airways

Viktoria heads up the Global Marketing Strategy, Planning and Capability team at British Airways and leads development of the brand's marketing strategy with focus on impact and effectiveness, long term value and marketing innovation through technology. As a Strategic Leader, with a couple of decades of experience in Travel and FMCG industries Viktoria specialises in identifying growth opportunities in existing and new markets through deep understanding of both customer and commercial context.